Record Label Marketing

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Record Label Marketing

Tom Hutchison, Amy Macy, Paul Allen "Record Label Marketing"
Focal Press | 2005-12-14 | ISBN: 0240807871 | 432 pages | PDF | 6 MB

provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

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