Corporate Social Responsibility

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Corporate Social Responsibility
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Business) by Kotler
English | 29 Nov. 2004 | ISBN: 0471476110 | 320 Pages | PDF | 10 MB

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world′s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
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