Commercial Editing Techniques

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Commercial Editing Techniques

Ripple Training - Commercial Editing Techniques
Duration: 1hr 10m | Video: h264, yuv420p, 1920x1080 30fps | Audio: aac, 44100 Hz, 2 ch | 1.00 GB
Genre: eLearning | Language: English

Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the "why" behind editorial decisions and how they support or detract from the message.

We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.

Here are a few of the questions this tutorial addresses:

*Where is the best place to start when creating a commercial?
*How do I know if my commercial is effective?
*How do I create stronger conflict and resolution?
*How do I ensure my message isn't being lost?
*Whose story is this anyway?
*How do I create a stronger emotional payoff?

Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.

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Tags: Commercial, Editing, Techniques

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