The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management

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The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management
Pekka Aula, Jouni Heinonen, "The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management"
English | ISBN: 3319220071 | 2015 | 207 pages | PDF | 3 MB

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'ĂȘtre and a guarantor of trust.



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Tags: Reputable, Digitalization, Communication, Revolutionizing, Reputation, Management

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