Mastering Automotive Challenges

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Mastering Automotive Challenges
Mastering Automotive Challenges by Bernd Gottschalk and Ralf Kalmbach
English | April 28, 2007 | ISBN-10: 0749445750 | 378 pages | PDF | 7.1 Mb

This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success.
They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.
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