Transnational Marketing and Transnational Consumers

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Transnational Marketing and Transnational Consumers
Ibrahim Sirkeci - Transnational Marketing and Transnational Consumers
Published: 2013-05-18 | ISBN: 3642367747 | PDF | 72 pages | 2.44 MB

This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.

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Tags: Transnational, Marketing, Transnational, Consumers

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