Marketing the Sports Organisation

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Marketing the Sports Organisation

Marketing the Sports Organisation: Building Networks and Relationships by Scott McCarthy
English | 20 Aug. 2008 | ISBN: 0415453291, 0415453305 | 320 Pages | PDF | 7 MB

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services.
introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

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Tags: Marketing, Sports, Organisation

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